I think a lot of people are confused about what culture means. Unless you have seen the difference between Southern culture in football, and Wisconsin, it's like night and day.
Mark and I have both seen it up close and personal up North, and down here, in the South. It's such a deep rooted thing.
The total immersion of communities surrounding the culture of football. Up North, we have a dedicated fan base, but it usually surrounds the families of kids playing. Down here, it's a frenzy of activity surrounding the team, by the entire community. Their idea down here of a pep rally is half the community showing up at a bonfire, cheering, and carrying on, wearing the school colors, and vowing their allegiance to their alma mater. I remember a coach telling me a few years ago how it was more like a cult following than fans. It doesn't end with HS. They seek out colleges who fit that model.