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The Packers reported just $61.8 million in local revenue in 2020, down 71% from the 2019 season. That money comes from most ticket sales, sponsorships, game-day income and merchandise sales. It resulted in an operating loss of $38.8 million, the first time in more than 20 years that the team
On the flip side each NFL team received a record $309.2 million in national revenue last year
Murphy noted three things that helped the Packers offset some of the revenue shortfall. The team didn’t need to dip into its corporate reserves, now up to $511 million, but it used those funds to open a credit facility (Murphy declined to comment on the specifics of that facility). The team’s investments also benefited from the strong market performance during its fiscal year—gains jumped to $120 million following a $21 million loss the prior year—and a number of season ticket holders allowed the team to keep their deposits.

On the flip side each NFL team received a record $309.2 million in national revenue last year
Murphy noted three things that helped the Packers offset some of the revenue shortfall. The team didn’t need to dip into its corporate reserves, now up to $511 million, but it used those funds to open a credit facility (Murphy declined to comment on the specifics of that facility). The team’s investments also benefited from the strong market performance during its fiscal year—gains jumped to $120 million following a $21 million loss the prior year—and a number of season ticket holders allowed the team to keep their deposits.

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