At Marshall (Texas) High School, Williams moved from receiver to quarterback for his senior season. He was a three-star recruit and the No. 98 receiver in his class,
according to On3. At TCU, his production went from one catch in 2020 to six in 2021 to 29 in 2022, when the Horned Frogs advanced to the national championship game, to 41 in 2023.
“I just saw his ability with the ball in his hands,” Kelly said. “He’s 6-4, 200 pounds coming out of high school and he’s sticking his foot in the ground and spinning off of guys in the hole. Guys that size usually don’t have that ability to stop and start. They aren’t as well-versed as he is in that size package.
“When I got him to college, it was a learning curve at first, but he played as a freshman and got some valuable experience as a freshman. And his confidence just grew through the years. These last three years, it’s just been a steep, upward trend of him getting better and better every single year.”
As a fifth-year senior in 2024, Williams was voted a team captain by his teammates, with Williams’ personal growth “exciting to watch” for Kelly.
Midway through the season, the Horned Frogs were sputtering along with a 3-3 record when they made a bold change of direction on offense. Williams would become the centerpiece of the offense as a receiver and wildcat quarterback.
“You’re asking a kid who plays receiver, ‘Hey, you’re going to be a draft pick receiver but, oh, by the way, we want you to line up in the backfield and we’re going to direct snap it to you and we want you to run between the tackles at times.’ Most receivers will look at you and say, ‘Thanks, but no thanks,’” Kelly said.
“This dude is the ultimate team guy. He just wants to win, and he knows deep down that he can do things that a lot of guys can’t do. For us, we got to the point midway through the season, we were struggling at the time to run the ball and we just needed to change things up. And we said, ‘You know what? How can we guarantee that our best player touches the ball? OK, well, this is how we can guarantee it. Direct snap it to him. It guarantees the ball is in his hands.’”
“You’re asking a kid who plays receiver, ‘Hey, you’re going to be a draft pick receiver but, oh, by the way, we want you to line up in the backfield and we’re going to direct snap it to you and we want you to run between the tackles at times.’ Most receivers will look at you and say, ‘Thanks, but no thanks,’” Kelly said.
“This dude is the ultimate team guy. He just wants to win, and he knows deep down that he can do things that a lot of guys can’t do. For us, we got to the point midway through the season, we were struggling at the time to run the ball and we just needed to change things up. And we said, ‘You know what? How can we guarantee that our best player touches the ball? OK, well, this is how we can guarantee it. Direct snap it to him. It guarantees the ball is in his hands.’”
“You’re asking a kid who plays receiver, ‘Hey, you’re going to be a draft pick receiver but, oh, by the way, we want you to line up in the backfield and we’re going to direct snap it to you and we want you to run between the tackles at times.’ Most receivers will look at you and say, ‘Thanks, but no thanks,’” Kelly said.
“This dude is the ultimate team guy. He just wants to win, and he knows deep down that he can do things that a lot of guys can’t do. For us, we got to the point midway through the season, we were struggling at the time to run the ball and we just needed to change things up. And we said, ‘You know what? How can we guarantee that our best player touches the ball? OK, well, this is how we can guarantee it. Direct snap it to him. It guarantees the ball is in his hands.’”
After carrying the ball three times in the first six games, he had 48 carries for 310 yards and six touchdowns down the stretch to help the team win five of its final six games of the regular season.
Expanding Williams’ role was great for the team, and it was a change he embraced, even though it didn’t necessarily help his draft stock to lose some game and practice reps at receiver.