Wisconsin wants to educate athletes on NIL, not oversee contracts. But some proposed deals raised questions.

If you want to be honest the NIL "frenzy", if you want to call it that lasted 2-3 days. The harsh reality is that there is not big endorsement market in Norman, OK, or Tuscaloosa or Madison. The Boost Mobile deals like the twins signed is an outlier. And guess who is getting the majority of the deals? Kids will large social media followings so they basically become product influencers. No, Jalen Berger is not going to be sittings at some car dealership for 3 hours signing autographs. Hell when I was in car marketing biz we stopped even getting pro athletes in dealerships because the cost of the event, promoting the event and labor made zero sense. My point is what is a kid going to litigate about? Because he did not get a deal from the local Pizza Hut? That Jimbos Sub Shop wont pay me $50,000?

Now if there is ligitgaton it will come from the states vs the NCAA if the NCAA enacts its own legislation. Most kids have hired agents to handle these deals, these guys are licensed by the states and its their job to vet the proposals, negotiate them and make sure they are in compliance
 
I was thinking about it in a different direction. Something given to a kid that isn't approved. Then, the school telling them they can't have it, or do it.

Working off your example. Giving a kid a loaner used car to drive around, so they can use his name and likeness in ads. Maybe giving a few football players cruise packages for being on board the cruise, having meet and greets, and autographs/pics. I have no idea where this will all shake out, but I do know one thing. When it comes to promoting products, or themselves, there are people out there who will find a way to make a mess out of it in how they handle it.
 
TW said:
I was thinking about it in a different direction. Something given to a kid that isn't approved. Then, the school telling them they can't have it, or do it.

Working off your example. Giving a kid a loaner used car to drive around, so they can use his name and likeness in ads. Maybe giving a few football players cruise packages for being on board the cruise, having meet and greets, and autographs/pics. I have no idea where this will all shake out, but I do know one thing. When it comes to promoting products, or themselves, there are people out there who will find a way to make a mess out of it in how they handle it.
Click to expand...
Actually what you just outlined is legal. It’s about compliance and it’s no different in theory from rules that are in place. The entire endorsement business has done a 360 over the last few years. Meet and greets and autograph sessions are about as archaic as the Wishbone offense. Now it’s about your social media following, brand influencers. Loaning a car does not sell cars. Found that out first hand. And dealers learned that the hard way as did I. There is a reason you don’t see Tiger or Lebron in car ads. It’s does not help purchase intent. The Blake Griffin deal with Kia is a poster child example

NIL is about and rightfully so letting the free market determine value. It’s doing that now
 
GBP4EVER said:
Yep this what I am saying you wil have some laway who is willing to talk to a kid into challeaning the system.
Click to expand...
Then why has nobody even challenged, in court the archaic NCAA system? Sure O Brannon v NCAA did but even that was different from NIL legislation. Hell challenging the NCAA had class action written all over it.

Yes, the non uniformity of NIL legislation is troublesome but if you read the bills it’s very specific to what kids can and cannot be involved in. Some states have some grey areas when it comes to school marks and right (yes even colors). I am pretty confident that Mertz had to pass compliance with his logo.
 
Packinatl said:
Actually what you just outlined is legal. It’s about compliance and it’s no different in theory from rules that are in place. The entire endorsement business has done a 360 over the last few years. Meet and greets and autograph sessions are about as archaic as the Wishbone offense. Now it’s about your social media following, brand influencers. Loaning a car does not sell cars. Found that out first hand. And dealers learned that the hard way as did I. There is a reason you don’t see Tiger or Lebron in car ads. It’s does not help purchase intent. The Blake Griffin deal with Kia is a poster child example

NIL is about and rightfully so letting the free market determine value. It’s doing that now
Click to expand...
But, you're missing the point. You're assuming that these deals will happen "after" a kid reaches campus. Some of these deals are going to be inducements to get a kid on campus, and that's where the fireworks begin. They will happen before they have agents. They'll be "incentives," offered under the table, to go to a particular school, and the NIL offer will be there for them.

It's already happening, and we all know it. The difference is, a lot of it will now be brought out in the open, and we're going to see athletes coming in with a portfolio of money opportunities that will give him a substantial income.

You don't need a $20,000 deal to make that kind of money. You can have 20 deals making $1,000 each and arrive at the same figure. As far as who will be paying these "front deals," look no further than booster club members, and alumni, with deep pockets. Some of these deals will smack of impropriety.

Kids are going to be coming in and after they're there, the whole scope of what they have already been offered will come out. There will be some major mistakes, and they will end up in court.

Eventually, the NIL will offer schools like Notre Dame and their alumni to bring in the best football players money can buy.
 
TW said:
But, you're missing the point. You're assuming that these deals will happen "after" a kid reaches campus. Some of these deals are going to be inducements to get a kid on campus, and that's where the fireworks begin. They will happen before they have agents. They'll be "incentives," offered under the table, to go to a particular school, and the NIL offer will be there for them.

It's already happening, and we all know it. The difference is, a lot of it will now be brought out in the open, and we're going to see athletes coming in with a portfolio of money opportunities that will give him a substantial income.

You don't need a $20,000 deal to make that kind of money. You can have 20 deals making $1,000 each and arrive at the same figure. As far as who will be paying these "front deals," look no further than booster club members, and alumni, with deep pockets. Some of these deals will smack of impropriety.

Kids are going to be coming in and after they're there, the whole scope of what they have already been offered will come out. There will be some major mistakes, and they will end up in court.

Eventually, the NIL will offer schools like Notre Dame and their alumni to bring in the best football players money can buy.
Click to expand...
I respectfully disagree. Deals must be reported and to schools and if they do enter school with a portfolio of endorsements they risk loosing eligibility. Under the table cash is around, was around and always will be. NIL legislation will not change that. Will it be used as a recruiting tool absolutely. Schools including Wisconsin have partnerships with firms that deal with NIL education and assistance. That’s what’s being used now and it’s no secret. Some are better than others. Some are more advanced.
 
TW said:
But, you're missing the point. You're assuming that these deals will happen "after" a kid reaches campus. Some of these deals are going to be inducements to get a kid on campus, and that's where the fireworks begin. They will happen before they have agents. They'll be "incentives," offered under the table, to go to a particular school, and the NIL offer will be there for them.

It's already happening, and we all know it. The difference is, a lot of it will now be brought out in the open, and we're going to see athletes coming in with a portfolio of money opportunities that will give him a substantial income.

You don't need a $20,000 deal to make that kind of money. You can have 20 deals making $1,000 each and arrive at the same figure. As far as who will be paying these "front deals," look no further than booster club members, and alumni, with deep pockets. Some of these deals will smack of impropriety.

Kids are going to be coming in and after they're there, the whole scope of what they have already been offered will come out. There will be some major mistakes, and they will end up in court.

Eventually, the NIL will offer schools like Notre Dame and their alumni to bring in the best football players money can buy.
Click to expand...
Example of a recruiting tool used
texassports.com

Texas Athletics to help student-athletes LEVERAGE their platform - University of Texas Athletics

The LEVERAGE program will equip Longhorn student-athletes with the tools necessary to maximize their brand and platform.
texassports.com texassports.com
 
Not going to argue the point any longer. I have already been told, by a reputable source, about one kid who was told he's going to be offered a substantial NIL deal if he decides to go to one particular school. To me, this is inducement. You can look at it through rose colored glasses that means this "can't happen," but it's already happening, and I'd bet a shiny penny, it's bigger than you can imagine. The difference is, they're going to get away with it, if you can't prove it was offered as a "bribe" to go to a specific school.
 
Ok lets say kid signs sponsorship to promote Joe's Pizza year later school signs deal with Bob's pizza so does kid then have to drop deal that was approved already because school now is sponsored by different pizza place?
 
GBP4EVER said:
Ok lets say kid signs sponsorship to promote Joe's Pizza year later school signs deal with Bob's pizza so does kid then have to drop deal that was approved already because school now is sponsored by different pizza place?
Click to expand...
Depends on the state. It’s not uniform
 
You must log in or register to reply here.
Back
Top