I remember my Cousin reminiscing about a guy he knew who played for the 49ers. He was a conch, through and through. He had a bit of a cussing habit, but it was almost colorful coming from him. In fact, the two times I talked to him, I don't think I heard him go two sentences without cussing. They had trouble interviewing him. Everything had to be canned, or on delay, because of his language.
He liked the waterfront bars in the Bay area, and I think that was about it. After seven total years in the NFL, it's my guess he returned to the Keys to live happily ever after, in a bungalow that spends 1/4 of it's time half under water.
We become a product of how we're raised, and where we're raised. The area that Rodgers comes from in California is interesting. That includes Grass Valley, where I used to spend some time, myself. It's also where the cousin I refer to above lived. A lot of them are people who escaped the cities, and a lot of them who long for the life in LA, and the Bay area. But, interesting people to say the least.
I understand Rodgers. He's one of them. He got enough elitism rubbed off on him at Cal.