Absolutely, weather and other things hinder WI recruiting.
But, there is a lot to sell about Madison and WI.
WI is a winter wonderland: Snowmobiling, Cross Country Skiing, Winter Festivals, Sliding down the hill on a food tray, sledding, Broomball, Ice Skating, Hockey, Ice Fishing, Sports and other activities.
WI is an outdoor paradise: Fishing, hunting, boating, hiking, camping, Festivals, Sports and other activities.
No it's not for everyone and it's better for the recruit and WI to discover it's not a match. BUT, there are a lot of Football Players that love that stuff. Instead of admitting it's a detriment, sell it as the fun it is.