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It cost money and along with that changing admission standard. And then selling a kid to come to Madison. Some fans think that you can flip a switch and go head to head with OSU, Michigan. Well that has not happened for 40 years. Hey I love Madison and what it offers but selling that to some kid who had offers from ND , or Michigan or hell any SEC school is a really hard sell.Well then UW needs to find a way to improve those resources as time changes